Go Where They Are
On my way home I saw this Absolut Vodka billboard. It seems companies are starting to realize the power of partaking in the online community. In this case instead of pointing people to their own website (www.absolut.com) and expecting people to stop what they are doing and visit their site, Absolut created a presence on Facebook. Now with close to 500,000 fans, they use the page to offer their fans the ability to be the first to receive exclusive visionary content, events invitations, drinks recipes and prize giveaways.
Absolut chose to go where the people are. They are staying relevant by creating a conversation and intriguing people with creativity on their own turf.
So I ask of you, are you still spending your marketing dollars interrupting your customers….or engaging them?
The Art of Naming
You wouldn’t just slap a name on your newborn, so why should you do so for your business? Think about all the scrutiny that goes into making sure that your new child’s name is not only a remembrance of the past (names of certain relatives) but a promise for tomorrow (i.e Anne = Mercy, Deborah=Messenger of Truth). Naming is a vigorous process often requiring 100’s of prospects before finding the ONE. The following article based on the Innovation Protocol’s Behind the Logo Seminar Series presented by Sasha Strauss on July 27 2009 as well as material from the book Zag
12 steps to green branding
Guest Post: Anna Khoubian, based on notes from the Innovation Protocol’s Behind the Logo Seminar Series presented by Sasha Strauss at the Skirball Center on July 6.
Going green is a savvy move that can advance your business. Companies are motivated for green labeling for several reasons. Most importantly, green products have an emotional factor that can influence buying. Simply, green purchases helps people feel better. Furthermore, green living is about an image. It gives one bragging rights. Also, if a company is green, it facilitates in keeping clients and justifies higher charges for services. If you desire access to the green phenomena, there are simple changes your company can embrace to get that green stamp of approval. To attract green influencers and green seeking consumers, it is vital to understand who they are.
Read more
Who to look for when building your brand
With the ability to minimize or completely fast forward commercials, Tivo, DVRs and online sites such as Hulu have created a giant gap in a brand’s ability to communicate their message with the masses. As people get more and more used to a “commercial-less” life it will become harder and harder to reach a target audience through such disruptive means. So where is a brand to go when looking to connect with consumers? Well the answer is not so easy as our offline and online communication becomes a complex and intricate web.
In this post I’m going to summarize key concepts gleaned from Razorfish’s recent report on how Social Influence Marketing is shaping the future of business.
Read more
3 Twitter Tools for a Viral Marketing Campaign
Guest Post by Michael Tanenbaum @mdtanenbaum:
Last week Guy Kawasaki moderated a webinar entitled “From Brainstorm to Firestorm: Creating an Environment for Viral Marketing Success”. He began the session with a 20-minute tutorial on how to be a power Twitter user. My interest was particularly piqued because up until that point, I just hadn’t “gotten” the point of Twitter. As one of the savviest marketers in the world, Mr. Kawasaki has sat through more business plan pitches than he cares to remember. So when he lavishes such special praise on a new technology and then proceeds to detail how he uses it daily, it’s worth my while to pay close attention.
Read more
Behind the Logo: Branding 101
On Monday June 30’th I attended the first of eight Innovation Protocol Behind the Logo Seminar Series presented by Sasha Strauss entitled Branding 101. Each event has a unique focus, some of the topics will include Branding Technology, Branding in Social Media, Branding Green and even Branding You. The event is presented as a seminar/networking event. When I first heard that the presentation itself will be 2 hours long I thought might drag on. Little did I know that every minute contained great value and by its end everyone in the audience was left wanting more. In this post I am going to summarize the main points of Branding 101 both from my notes as well as from a very well put together brochure/information packet from Innovation Protocol.
Read more
How to find your next job using Twitter and LinkedIn
I had an amazing epiphany on how to use LinkedIn. Now this may seem like a “Duh Daniel that’s the whole point” but I didn’t see it till now so I wanted to share this post with you.
As I was getting ready to go to Twiistup I figured I would take a look around the web and see who’s attending. I did a quick search on Twitter Search. For every person I found who left an interesting message I went ahead and checked out their twitter page. From there I found their website and continued my journey of exploration.
Read more
Creating your Tribe
At this point you may have heard of Seth Godin’s book Tribe.
Here’s an awesome 12 min interview with him.
He states that good marketing is not about shoving the most amount of information down the most amount of people’s throat. He takes Gmail for example. When they first started they were invitation only. They created huge demand and people were lined up waiting to get in.
Read more
Blogs as Industry Newspapers
With so much going on both in our lives and the flood of information on the web, how can we find reliable and authoritative information to keep us up to date with all news within the Marketing industry?
The answer? Blogs. Yes you may have heard so much about them in the past year and you may even read some (hey you found this one after all 
. That’s why I want to share with you two master lists of the most reputable blogs related to the world of marketing. Put down the Wall Street Journal and the Times, simply by reading a few blogs a day its amazing how well informed you will become on the trends and pioneering business practices currently occurring in the marketing world.
Here’s the top ten media and marketing blogs from Advertising Age’s Power 150
Read more
Your Resume 2.0
What a better way to start this blog than by writing about something near and dear to our hearts, our resume. In the same way that the web is turning 2.0 in just about every corner we turn to (by 2.0 I mean video/audio streaming, interactivity and creativity) we need to start presenting ourselves to the world as [Enter your name here].com. Go ahead and look up your name as a .com. Check Here If it’s available you might want to grab it and take a piece of the web to present yourself (if it’s not available try adding the word resume after your name).
Now For the creative parts. Here are a few ideas I pulled from Mashable’s recommendations.
“you can enhance your multimedia resume in the following ways
- A video or MP3 of you answering basic interview questions.
- Video of a talk or seminar you recently conducted.
- Photos of you meeting industry celebrities or business people.
- Audio testimonials from previous clients and coworkers.
- A podcast or blog you’ve started. “
Say good bye to the same old boring plain text resume.
Get inspired! Check these awesome Resume 2.0 examples.
Dan Schawble, Chris Penn’s, Bryan Person’s, Katharine Hansen’s and Rohit Bhargava’s.
Now you might be saying well I have no idea how to set up a website. I offer two solutions
1. Spend a little money and hire some one to put it together
2. Sign up for a free blog like Blogger or Wordpress.
Shoot me an email or leave a comment with a link to your resume 2.0 for us to check out
For further reading and the inspiration on this topic go here
-
About this Blog
My name is Daniel Endrei. I run a Brand strategy firm called the Oomph! company. My passion lies in translating a brand into a conversation piece. With the power of word of mouth marketing and social media, brands have a unique opportunity to engage their customers and partake in the community. This blog is where I share with you my insights into the ever developing world of branding and online communities.
You can connect with me on:
Twitter
LinkedIn: daniel[at]demandisup[dot]c o m
Stay Connected!
Follow Me on Twitter